$1.5M/Year From Footage Rotting on Hard Drives (Netflix for Coaches)

Back in 2010, Aaron Wilbur started a small conference for hockey coaches in Vancouver. 98 people showed up to the first one 👀

He recorded all the talks… then left the footage to rot on hard drives.

Then a chance conversation changed everything. Aaron recently recalled a fitness blogger asking what he did with those recordings.

He said, ‘Have you ever thought about starting a membership site?’ I said, ‘What’s that?’

The blogger’s idea: stop running one event a year and letting all that knowledge vanish. Build an always-on library instead 👇

You should be Netflix for hockey coaches.

A year later, The Coaches Site launched its first membership.

Today it’s pulling $1.5M in annual recurring revenue – 41,000 coaches across 54 countries, paying $15.99/month for 500+ hours of video. 🤯

The best part? All that content already existed.

Go find someone who runs a conference or workshop in a niche you love – coaching, trades, whatever – and offer to turn their dormant recordings into a subscription library.

They’ve got the audience. You build the machine. Split that sweet recurring revenue 😎

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