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Rachel and Dalton
- Founders of Big Sky Automation
📝 From Side Hustle Nation…
Here’s the idea: the Postal Service lets you deliver a postcard to every home on a mail route for about $0.25 apiece.
You can use that to advertise your own business — or you can do what Rachel and Dalton do and sell that exposure to other local businesses.
By stacking multiple advertisers onto a single oversized postcard, they spread out the cost, create an affordable local advertising product, and keep the difference as profit.
To find advertisers, they reach out to local businesses via Facebook Messenger 💬
Hey, I’m Rachel… We’re sending out a postcard to 2,500 homes in Miller Creek. Spots start at $150 — would you be interested?
The math 👇
- 16 advertisers × $150 = $2,400 revenue
- Printing, postage, and fulfillment = $1,300
- Profit per mailing = $1,100
Rachel and Dalton have done 20 mailings in about seven months, so they’ve likely profited $20,000 in that time 🤑
Pretty straight-forward business that could be replicated in many areas.
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