📝 u/Ornery-Essay-7457 writes…
There’s a brand called Smart Women Society. They sell budgeting templates. Google Sheets and Notion stuff. The exact same category that like 10,000 other sellers are in.
They’re doing $115K a month.
The brand is real — Smart Women Society has 50,000+ customers and a full Shopify store.
What separates them from the other template sellers? Not the product. Not the price. Just who they’re selling to 👇
They took a commodity product and pointed it at one specific person. Not “people who want to budget.” Women who want financial independence. That’s it.
Every piece of content, every ad, every product variation is just a different way of saying the same thing to the same person with a different pain point angle.
Reportedly running 64+ ads and 24 product variations – all targeting that one avatar 👀
The positioning IS the product. The niche IS the moat.
The whitespace is still wide open: men’s budgeting, Gen Z debt payoff, freelancer cash flow, newlywed finances. None of them are owned like this one is 🤔
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