Chris Koerner writes about a guy named David who discovered this while researching his own move.
He searched for moving tote rentals in his area. Found nothing. So he started one.
David bought one pallet of plastic totes (reusable bins that replace cardboard boxes when you move) – 120 for ~$1,500 – and started renting sets of 20 for $99 a pop.
David started with 120 totes and had to immediately order another 120 because he overbooked. His rule: only buy more inventory when you oversell.
One pallet = 6 rental sets × $99 = ~$594/week assuming he rents each set for a few days at a time 🤑
Same $1,500 investment, paying you indefinitely.
The distribution unlock was the realtor pitch 👇
David’s wife started attending realtor networking events pitching the idea: “Let us gift your clients their moving totes as a closing gift.”
Realtors are already looking for creative closing gifts. They close deals constantly, have marketing budgets and are surrounded by people who are literally about to move.
👀 The timing is interesting – “tote rental” just hit a score of 100 on Google Trends. That’s the highest recorded search interest ever in history.
Local supply is still essentially zero in most mid-sized cities… and it requires only about $1,500 to start.
But before spending $1,500, Koerner suggests posting a free Facebook Marketplace listing first: “Moving tote rentals coming to [your city].” See who bites 😎
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