6 Marketing Trends You Need to Know in 2025

Want to Stay Ahead of Your Competition? Grab our State of Marketing Report Here:

The marketing landscape has completely transformed. If you’re still using last year’s playbook, you’re already falling behind. In this data-packed video, I break down the 6 critical marketing trends reshaping how brands connect with customers in 2025:

🔹 AI Marketing: Why 92% of marketers say AI has changed their job (and how to measure its impact)
🔹 The Attention Crisis: The surprising format giving 10X higher engagement than blogs
🔹 First-Party Data Revolution: How cookie deprecation is changing everything
🔹 Brand Content Creators: The strategy delivering 3X higher ROI than traditional ads
🔹 AI Ad Targeting: How dynamic creative optimization is boosting CTRs by 40%
🔹 Social Search Takeover: Why Gen Z is abandoning Google for TikTok & Instagram

These aren’t just predictions – they’re data-backed shifts happening RIGHT NOW based on insights from HubSpot’s State of Marketing Report surveying 1,200+ marketers worldwide.

Check out the Hustle’s YouTube channel here:
For more social SEO strategies, click here:

⏱️ TIMESTAMPS:
00:00 The Marketing Evolution
0:47 Trend 1: AI Marketing Takeover
1:54 Trend 2: Capturing Attention in a Crowded Space
04:09 Trend 3: First-Party Data & The Trust Crisis
05:23 Trend 4: Brands as Content Creators
07:45 Trend 5: AI-Powered Ad Targeting
09:15 Trend 6: The SEO Shift to Social Platforms
10:58 How to Stay Ahead of the Curve

🛠️ Resources:
📔 Grow Your Career and Business with HubSpot Academy:

Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level!

Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business!

HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more.

All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!

⚠️ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#MarketingTrends2025 #DigitalMarketing #AIMarketing #ContentStrategy #TikTokSEO #BusinessGrowth #MarketingTips #ContentMarketing #FirstPartyData

source