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Dissect the digital marketing strategies of your favorite companies by knowing what to look for and what questions to ask. You can consider a company’s marketing objectives by evaluating their public content. Here’s real-world examples of companies with clear digital strategies.
When you start with a solid strategy, everything you execute will be clear and evident. When businesses struggle with a content plan, typically it’s because they didn’t have a clear strategy or purpose up front. In this video, see how a company’s goals, strategies, objectives and tactics become evident simply by exploring their public content online and in social media.
Consider a company’s Twitter description. Determine the marketing strategy of retailers such as Lowe’s, The Home Depot and Whole Food Market, by reviewing their Twitter profile.
On social media, see how FedEx, Oreo’s and DSW position themselves to determine their marketing strategy.
A strong strategy should impact every aspect of your digital marketing, and traditional marketing, and help you to evaluate whether or not you’re using your marketing tools and tactics as best as possible to achieve your marketing objectives.
Get beginner to advanced training in our Digital Marketing Strategy course: Our courses are practical, hands-on and include tons of demonstrations that show you exactly how things work.
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