A recent profile of StreetTalk, a NY agency that films unscripted street reactions and sells the footage to brands as social media ads.
Founder Jesse Eisenberg (not the actor) on the shift away from influencers…
You’re seeing an eroding trust in influencers because people know now that they are transactional and they’re paid just like actors.
The format: a host stops people on the street, gets them to try a product on camera, and the footage becomes vertical video ads 👀
The audience that’s watching the ads recognizes these are real people whom they can trust.
Results 👇
Our account average return on ad spend is 1.53. And with your ads, we’re seeing 2.73 ROAS – which is 70% more efficient than their account average.
The sweet spot is consumer products that get a visible reaction…
Brands that either have an ‘aha’ moment, a reaction moment, are a good fit. That could be something you taste, you smell, or just a novel product.
And here’s a built-in moat – brands that try this in-house usually struggle…
We tried, and it’s a lot more difficult than we realized.
It takes confident hosts who can handle constant rejection and keep energy up all day 💪
A scrappy local version could work: pick a food or drink brand, film real reactions in a busy spot, edit into short vertical clips 🔥
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