Meet Yervant.
He was 13 when he came up with the idea, helping his dad lift 50-pound marble tiles on a home remodel.
His dad Robert had 15 years of import-export experience in China. He could build the prototype, but he had zero experience in digital marketing.
So he handed the marketing job to his 13-year-old son.
I sat down with both of them to ask exactly how they did it and they shared:
1. How $9.5K in ads became $77K on day one
2. How they validated a category that didn’t exist
3. The TikTok strategy that sold out their inventory
source
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