One of Ubisoft’s older Assassin’s Creed games just got a surprise boost in players thanks to Christopher Nolan’s new movie, The Odyssey.
Assassin’s Creed: Odyssey has been out since 2018, and according to Rhys Elliott at Alinea Analytics, it has been hovering around 117k daily players across all platforms for a while now. However, following the release of Nolan’s new epic, the game saw a roughly 90% surge in players, hitting 233k players.
The biggest jump was on Playstation where the player count doubled. Clearly, PlayStation fans like to stab stuff in ancient Greece.
Alinea’s data suggests subscriptions were the biggest cause of the spike, because the game is available on both Game Pass and PlayStation Plus. Anyone on those platforms who had an itch to experience Greece could jump right in.
Ubisoft, to their credit, also ran some marketing for AC: Odyssey leading up to and around the movie’s launch.
Actual sales don’t seem to have jumped, though. Alinea says the game has sold about 300k copies year-to-date, but Elliott does not say there was any big jump in copies sold.
There’s nothing really amazing or groundbreaking behind this news. I just find it personally interesting to see how other forms of media can have an effect on videogames. In this case, an 8-yeard-old videogame saw a big boost in people playing it all because of a movie that happens to share a name and a setting.
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