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Mike Stuart
- Concrete Coatings Business Owner
- $60,000 revenue in his third month
Mike Stuart lays tile in Iowa City. Last December he watched a pile of YouTube videos and started coating garage floors on the side – the speckled flake kind you’ve seen at a neighbor’s place 👇
He practiced on his own garage in February, then did three discounted jobs for people he knew. One bubbled and had to be ground off and redone, so he partnered with two guys who knew the trade. By April they were booked every day…
We did $60,000 in revenue in April. We’ll do $69,000 this month.
Profit over 50%. They charge $8 a square foot and a crew does a garage in a day – $3-4K profit for ten hours’ work 🤑
Nine in ten leads come from Facebook ads – 20-second clips of the grinder and the flake going down, aimed at men over 55.
His best ad leads with the price, which competitors won’t. $30 a lead, 20% close, $5,500-6,000 a job 👀
He’d never run an ad before. AI writes them.
Their edge over the local competition is embarrassingly basic…
We pick up the phone when you call. We show up on time. We don’t smell like cigarettes.
Kitting out runs $22-25K, but a grinder rents for $300 a day. Do your own garage first, then go charge someone for theirs 👍
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