Research by Daniel Kahneman and Gary Klein (Conditions for Intuitive Expertise) describes how skilled intuition can develop through learning patterns and receiving feedback. But it also cautions that confidence and positive thinking doesn’t establish accuracy.
Just as we saw in the first section above, data, even when focused on metaphysical subject matter, is still relevant.
But your own experience of a marketing issue should outweigh what numbers say.
I’m not suggesting that all studies are wrong, but you should always examine who commissioned them, what they have measured, and mainly whether their findings apply to your customers and your business.
For you as a smaller brand, try turning a hunch into a researchable option. If you suspect customers want a fragrance-free cleanser or a raspberry scented candle, check recent requests, talk to buyers and store owners, and then do a smaller run before committing to a larger production effort. Consider what the results from your test marketing justify before expanding it.
While absolute certainty isn’t essential, you should at least be able to learn from a possible mistake.
Keep rituals in proportion
In my Friday the 13th post from last Autumn, I explored the rituals and superstitions associated with successful people. The next question is what those habits cost.
If two launch dates work equally well and one has a number you love, go with that one. However if steadfastly securing that date turns into missing a retailer deadline or confused customers – reconsider.
The same applies to an interview or simple zoom call.
For years I had a very lucky suit that I wore to important meetings – it served me well by giving me an added spark of confidence. I also have a lapis lazuli ring that I wear when I need extra clarity and protection – and I believe it works. Magical or not, many of us have lucky socks, tees, and tea blends that we believe help us through difficulty.
But before letting a belief steer larger business decisions ask yourself:
→ Can I skip this without feeling that I’ve doomed the outcome?
→ What does following it cost in time, money or missed opportunities?
→ What evidence would make me change course?
My advice? Set the intention, burn the sage, and wear your lucky shirt, but keep rituals in proportion. The moment an enjoyable practice starts to feel like just another obligation then it looses its creative value and just turns into a drag on your time.
Helpful reference books to keep on hand:
» Pocket Book of Witches by Joel Levy (September 2026) A compact guide packed with the finest historical artwork, fascinating folklore, and essential traditions relating to witchcraft. Levy takes us between cultures and continents to explore the origins, history, practices, powers, and perceptions of witches.
» Wicked Plants: The Weed That Killed Lincoln’s Mother and Other Botanical Atrocities by Amy Stewart (May 2009) “A tree that sheds poison daggers; a glistening red seed that stops the heart; a shrub that causes paralysis; a vine that strangles; and a leaf that triggered a war.” Learn about more than 200 of Mother Nature’s most toxic plants.
» The Green Witch: Your Complete Guide to the Natural Magic of Herbs, Flowers, Essential Oils, and More by Arin Murphy-Hiscock (September 2017). You’ll learn how to use plants for everyday healing, and crystals, gems, stones, to help you find balance.
Frequently Asked Questions:
What is workplace witchcraft?
Workplace witchcraft is an informal label for bringing practices such as tarot, astrology, intention-setting or rituals into working life. These practices are not interchangeable, and using meditation or journaling does not automatically mean someone practices witchcraft.
Should small business owners trust intuition or data?
Use experience to identify opportunities, then examine relevant evidence before committing resources. Recent customer requests, retailer feedback and small product tests can help evaluate a hunch. Older market data should be assessed for its relevance to the decision.
Can personal rituals help with business decisions?
A personal ritual may help someone feel focused or ready to act, but that does not establish that it predicts business outcomes. Consider its cost, whether you can comfortably skip it, and whether it leads to practical action.
Should beauty brands use witchcraft or potion language?
Mystical language can fit a brand when it reflects an authentic founder story or clearly playful product concept. Keep the ingredients, purpose and supported benefits understandable, and distinguish folkloric inspiration from evidence of product performance.
Should a brand choose a lucky launch date?
A meaningful date can be a personal preference when it works with the business schedule. Retailer deadlines, stock availability, customer convenience and campaign readiness should guide the final choice.
💸 Earn Instantly With This Task
No fees, no waiting — your earnings could be 1 click away.
Start Earning
