Sam Parr runs Hampton, a paid community where founders meet up in small groups by city.
He needed three more members for the Austin group.
So he paid a kid $100 a head to research 200 prospects and mail each one a cheap gift picked just for them, with a handwritten letter.
A bookkeeping firm called Honey Bookkeeping got a jar of artisanal honey 🍯
Sam shared how it went…
It’s taken about six or seven months to get the ROI data on this.
But it was one of our best marketing channels… a lot of the gifts weren’t expensive. They were just very relevant.
Sam says he would have paid $200 a head for this service.
In the UK, Louis Sandford has been sending this stuff since 2019 and turned it into The Lumpy Mail Shop in 2024.
🥥 It started with a coconut…
In the summer of 2020, I sent this coconut to a business I wanted to work with, with a short message attached.
The CEO of this company called me up, asked to have a meeting with me, and I closed a deal worth over £40,000.
Membership runs from £750 a year if you bring your own copy and data, up to £3,750 a month with meetings booked into your calendar 🤑
They take US clients too, from $3,000 a month.
But I couldn’t find an American company selling this. In the US it’s mainly writing robots at 89 cents a card, or full ABM programs starting around $10K a month.
You’d be selling meetings, not closed deals.
Pick one industry, research 20 prospects by hand, and charge $150 a head for the gift, the letter and the postage 👍
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