00:00 – Introduction & Case Study Overview
00:26 – Client Brief Breakdown & Core Objectives
02:14 – Pitch Deck Walkthrough & Wallet Model Strategy
04:21 – Supporting Objectives & Business Impact Alignment
06:46 – Audit Findings (GA4, GTM & Tracking Gaps)
07:32 – 3-Month Execution Roadmap (Setup, Validation & Scale)
10:00 – 4-Pillar Strategic Framework & Target Audience Segmentation
12:00 – Market Demand Layers & TAM by City
14:12 – Core Offer Mechanics & Value Psychology
15:54 – Handling Objections & Creative Framing
17:04 – Full Funnel Strategy & Creative Angle Pillars
18:00 – Creative System (UGC, Transformations & Offer Ads)
18:45 – Ad Creative & Search Ad Mockups
20:01 – Landing Page Audit & Conversion Optimization
20:53 – Full-Funnel Architecture & Retention Channels
21:38 – Reporting Setup & Multi-Channel CAC/LTV Tracking
22:39 – Client Partnership Requirements & Expectations
24:00 – Full Media Plan Walkthrough (Budget, Channels & CAC Projections)
25:24 – Channel-by-Channel Allocation (Search, PMax & Meta)
26:50 – Final Takeaways & Wrap Up
Full Stack Marketing Program:
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