Every OpenAI Publisher Partnership, and How Often ChatGPT Cites Them

Each deal works roughly the same way: the publisher licenses its content to OpenAI, and ChatGPT shows summaries of that content with attribution and a link back to the source.

That makes these publishers some of the most visible sites in ChatGPT, so if one of them writes about your brand, ChatGPT may show that article to its users.

That lean has grown since: in our query fan-out study, partner sites among ChatGPT’s 200 most-cited domains went from 7.5% of its citations in March 2026 to 15.8% in July, and still held 12.5% in late September.

To see how visible they actually are, we checked 85 partner domains in Ahrefs Brand Radar and counted how many US ChatGPT answers cite each one.

Ten partner domains are among the 50 sites ChatGPT cites most often in our sample, and 47 are in the top 500.

The most-cited partners are mostly review and lifestyle sites, not news sites: Vogue, Car and Driver, Tom’s Guide, Good Housekeeping and TechRadar each appear in more than 30,000 ChatGPT answers.

“ChatGPT citations” is the number of US ChatGPT answers in Brand Radar’s latest snapshot (November 2026) that link to the domain, including its subdomains. Brand Radar’s ChatGPT index holds 5.5 million US answers.

“Rank” is the domain’s position among the 2,000 sites ChatGPT cites most across a broad sample of questions. Publishers that write mainly in languages other than English are undercounted, because the data is US-only.

These counts are a single snapshot, and individual citations move a lot from day to day: when Glen tracked 1,300+ prompts daily for four weeks, only about a quarter of the pages ChatGPT cited for a prompt were cited again the next day.

The most-cited domains were far steadier, changing by about 14% from one day to the next, so the big partner sites in this article are the most reliable figures in it.

Future is the UK specialist publisher behind TechRadar, Tom’s Guide, PC Gamer and Who What Wear, and it gets more ChatGPT citations than any other partner group in our data.

Tom’s Guide is the 15th most-cited site in ChatGPT across our sample, and TechRadar is 24th. Future’s strength is product reviews and buying advice, which is exactly the kind of question people ask ChatGPT to answer.

Condé Nast owns Vogue, Wired, GQ, The New Yorker and Bon Appétit, and seven of its nine sites are in ChatGPT’s top 250.

Vogue is the most-cited partner domain in ChatGPT, with 42,108 citations, and Wired is 34th. The New Yorker and Vanity Fair, the group’s most prestigious titles, get around 3,000 citations each.

Hearst’s deal covers more than 20 magazine brands and 40+ newspapers, and its magazines do far better in ChatGPT than its newspapers.

Car and Driver (41,603) and Good Housekeeping (35,728) are both in ChatGPT’s top 25 cited sites. The San Francisco Chronicle and Houston Chronicle each get fewer than 4,000 citations.

Dotdash Meredith, now called People Inc., brought 40+ lifestyle brands to ChatGPT, from People to Allrecipes and Investopedia.

Its food, home and style sites (Allrecipes, Food & Wine, The Spruce, InStyle, Better Homes & Gardens) all land in ChatGPT’s top 150. Investopedia, one of the best-known finance sites on the web, only gets 3,217 citations, so a partnership doesn’t lift every brand in a portfolio equally.

News Corp’s multi-year deal gives OpenAI current and archived content from The Wall Street Journal, the New York Post, The Times and its Australian papers.

The Wall Street Journal does most of the work here, with 18,890 ChatGPT citations. None of the group’s other sites reach 6,000.

Vox Media’s deal covers Vox, The Verge, Eater, New York Magazine, The Cut, Vulture and SB Nation.

Eater is Vox Media’s most-cited site in ChatGPT (13,600), ahead of The Verge (9,963). Vox.com itself gets only 325 citations.

The Washington Post signed on in April 2025, and it’s the most-cited single-site news partner in our data.

ChatGPT cites washingtonpost.com 25,614 times, which puts it 48th among ChatGPT’s most-cited sites.

The Guardian’s partnership promised ChatGPT users extended summaries of its reporting, and it’s the 50th most-cited site in ChatGPT in our sample.

ChatGPT cites the Guardian 24,336 times, just behind The Washington Post.

Axel Springer was the first publisher to sign a deal like this, covering Business Insider, Politico, Bild and Welt.

Business Insider gets 16,415 ChatGPT citations. Politico barely registers, with 10.

The AP deal was OpenAI’s first publisher agreement, and it was framed around sharing content and technology rather than citations.

Even so, ChatGPT cites apnews.com 15,761 times, putting it just outside the top 100.

The FT’s licensing deal brings attributed summaries and links to its journalism into ChatGPT.

ChatGPT cites ft.com 7,588 times, which is notable for a site with a hard paywall.

OpenAI’s Axios deal paired a content partnership with funding for four new Axios Local newsrooms.

Axios gets 7,469 ChatGPT citations, close to the FT.

TIME’s deal opened up its archive going back 101 years.

Despite the archive deal, time.com gets 6,226 ChatGPT citations and ranks 354th.

PRISA, the Spanish group behind El País and AS, signed alongside Le Monde to bring Spanish-language news into ChatGPT.

Our data is US-only, so Spanish-language publishers are underrepresented here.

India’s largest media company signed in September 2026, covering The Times of India and The Economic Times.

The deal is only weeks old, and our data is US-only, so these numbers are a baseline rather than a verdict.

The Indian Express Group’s deal covers The Indian Express and The Financial Express, across live and archived content in seven languages.

Like the Times Group deal, this one is recent, so treat these figures as a starting point.

OpenAI’s first media partnership in Brazil brought Folha de S.Paulo and UOL’s reporting into ChatGPT.

UOL is Portuguese-language, so a US sample undercounts it.

The Atlantic’s deal positions it as a premium news source in ChatGPT, but it’s one of the least-cited US partners in our data.

ChatGPT cites theatlantic.com 724 times. A partnership makes a publisher eligible to appear; it doesn’t guarantee it does.

Le Monde signed in March 2024 to bring French-language news into ChatGPT.

Le Monde gets 713 ChatGPT citations in our US data, which undercounts French-language publishers.

Schibsted’s deal covers Nordic newspapers including VG, Aftenposten, Aftonbladet and Svenska Dagbladet.

These are Norwegian and Swedish titles, so a US sample barely touches them.

Village Media runs local news sites across Ontario, and its partnership started with an AI tool for finding community health and care services.

These are hyperlocal Canadian sites, so low US citation counts are expected.

OpenAI has data deals with two platforms that work differently from the publisher partnerships, giving it API access to user-generated content.

Reddit is the second most-cited site in ChatGPT, behind Wikipedia. Stack Overflow barely appears, with 130 citations.

Reddit’s deal hasn’t protected it from a steep fall, though: in our fan-out study, about 1 in 5 ChatGPT answers cited Reddit in March 2026, compared with about 1 in 43 by late September.

Reddit is losing Google traffic too, and in its Q3 2026 earnings call it said search referrals fell by more than one million a week in October, mainly because of AI Overviews and AI Mode.

Reddit is still worth your attention, because when we compared seven types of brand mentions with AI visibility, mentions in Reddit threads that rank in Google had the strongest link, with a correlation of about 0.75.

A partnership makes a publisher eligible to show up in ChatGPT, but it doesn’t guarantee it: Vogue is cited 42,108 times, and The Atlantic 724.

So pick PR targets by how often ChatGPT already cites them in your niche, and use the partner list to break ties.