Learn the basics of marketing technology architecture for digital marketers in order to make your marketing campaigns more data-driven.
In this video I’ll talk about:
– The benefits of joined up data
– Explore a use case of creating a remarketing campaign across email, SMS, social and other ad-tech
– Explain how to connect online to offline data sources
– The importance of a customer data platform (CDP)
– Why a single customer view isn’t always the best solution
– How to automate your data pipelines and move away from old school manual uploads
See the mistakes I see companies making when talking about martech and single customer views, and how I recommend you overcome them.
