Digital Marketing Full Course FREE | Digital Marketing Complete Course For Beginners | Intellipaat

Master the world of Digital Marketing with this all-in-one complete course! From Social Media Marketing to Google Ads this video takes you through every major skill you need to become a confident and job-ready Digital Marketer in 2025.

You’ll start by understanding consumer behavior, multi-channel marketing, and the power of content strategy. Learn how blogs, Instagram, and email campaigns are planned, executed, and optimized to drive real results. Then dive deep into Search Engine Marketing (SEM) and unlock the secrets behind Google Ads — including PPC bidding, keyword strategy, ad groups, quality score, and high-converting campaign types like Video Ads, Display Ads, Shopping, and Performance Max. Whether you’re starting your career or leveling up your marketing skills, this course gives you everything you need theory + real-world tools + practical execution!

📖 Below are the Topics covered in this Digital Marketing Complete Course For Beginners:
00:00:00 – Introduction to Digital Marketing Course
00:01:47 – Social Media Marketing
00:32:16 – Understanding the Consumer
00:45:18 – Networks of Channels
01:11:41 – Content Marketing
01:15:47 – Where Do We See Content?
01:21:27 – Benefits of Content Marketing
01:31:46 – How Businesses Take Advantage of Content Marketing
01:35:15 – Content Strategy
01:43:27 – How to Write Perfect Blog Posts?
01:44:12 – Different Content According to Platform
01:44:24 – Content Marketing Strategy for Instagram
01:47:11 – What Is Email Marketing?
01:53:47 – History of Email Marketing & Evolution Over Time
02:03:18 – Personalisation in Email Marketing
02:27:48 – Email Marketing vs Other Channels
02:30:56 – Opportunities
02:40:57 – Fundamentals of Email Marketing
02:53:57 – Email List Building
03:01:08 – Strategy & Planning the Email Marketing Campaign
03:11:54 – MailerLite
04:14:51 – Why SEM?
04:22:26 – Google Page Layout
04:27:01 – Sales Funnel
04:27:36 – Creating a Google Ads Account
04:29:27 – Definition of Budget
04:35:21 – Bidding Strategy
04:36:57 – Ad Group
05:02:37 – Finding Keywords for Ad Campaign
05:24:16 – Keyword Planner
05:28:08 – Ideal Campaign Structure
05:40:33 – Performance Metrics
05:54:23 – Quality Score
06:03:32 – Ad Rank
06:04:51 – Ad Formats / Ad Extensions / Ad Assets
06:46:48 – Display Campaigns
07:46:41 – Targeting
07:49:36 – Observation
08:40:04 – Video Ad Campaigns
09:03:11 – In-Feed Video Ads
09:19:01 – Bumper Ads
09:21:28 – Non-Skippable In-Stream Ads
09:24:43 – Video Remarketing
09:29:57 – Shopping Campaigns
10:00:34 – Performance Max Campaigns

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🔥Check Out Intellipaat’s Best Digital Marketing Course in collaboration with iHub IIT Roorkee:

➡️ About the Course
In collaboration with iHUB, IIT Roorkee, this Digital Marketing course is taught by IIT/IIM professors and leading industry experts to the learners. Master the fundamentals of digital marketing, advanced industry-specific projects, and gain knowledge of 40+ tools and hands-on practical experience.

➡️ This is What Intellipaat’s Digital Marketing Course Covers:
This advanced program for Digital Marketing Certification entails around ten Digital Marketing courses, multiple case studies, quizzes, and industry-focused projects.
Course 1: Making Informed Business Decisions
Course 2: Personality Development
Course 3: Website Setup
Course 4: Master SEO
Course 5: Social Media Optimization (SMO)
Course 6: Paid Ads & Performance Marketing
Course 7: Media Planning & Buying
Course 8: Digital Etiquette & Interview Skills
Course 9: Generative AI for Marketing
Course 10: Video Marketing & YouTube SEO
Course 11: Online Reputation Management (ORM)
Course 12: Creative Marketing
Course 13: E-commerce Marketing
Course 14: PR & Affiliate Marketing
Course 15: Lead Management & Analytics
Course 16: Business & Entrepreneurship
Course 17: Capstone Project