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The Originals by Maverick | Episode 2 — Ganesh Kiran
What happens when a data-driven digital marketer, with 14+ years of experience, heads growth for one of India’s most admired SaaS companies?
In this insightful episode of The Originals by Maverick, we sit down with Ganesh Kiran — Head of Growth & Digital Marketing at Zoho Workplace & Mail, a SaaS revenue growth expert, SEO strategist, and marketing mentor. With 28,000+ LinkedIn followers and 14 years of breaking marketing boundaries, Ganesh opens up about:
His evolution from a computer engineering graduate to leading marketing at Zoho
How Zoho’s marketing works differently from typical high-spend SaaS firms
Why the future of digital marketing belongs to those who can work with AI, not against it
Common mistakes new marketers make — and how to avoid them
The role of storytelling, organic reach, and product understanding in a noisy ad-driven world
Advice for college graduates, side hustlers, and aspiring CMOs
Whether you’re a marketing student, a founder building your brand, or a working professional looking to future-proof your skills, this episode is packed with practical insights on growth, content, AI, and everything in between.
00:00 – introduction
07:42 – what is zoho ad campaign
08:40 – how digital marketing in 5yrs will be?
10:41 – how to get into zoho
14:50 – new branches of digital marketing
16:16 – best branch in 2025
17:42 – what is Seo?
19:27 – how to get Started in digital marketing?
26:12 – what is performance marketing?
30:29 – Does Email marketing really work?
33:47 – Learn digital marketing for free
37:46 – how to make digital marketing a career?
39:31 – will choosing one stream end my career?
42:01 – how to get inside zoho after learning digital marketing
46:12 – Truth about zoho work culture
48:15 – Tools to master in 2025
49:09 – role of communication in digital marketing
53:07 – Basic salary as a digital marketer
55:08 – Degree matters in digital marketing?
57:49 – is SEO down in 2025
01:02:50 – how does Ganesh update himself?
01:05:29 – AI replaces Digital marketing?
01:08:07 – does AI affect multiple job streams?
01:09:26 – Trending AI tools in 2025
01:10:22 – evolution of digital marketing
01:14:07 – role of content creators
01:18:09 – perspective of future
🔔 Subscribe to The Originals by Maverick — where we decode the minds of outliers, disruptors, and originals who are shaping the next generation of ideas and careers.
#DigitalMarketing #Zoho #GaneshKiran #SaaSMarketing #AIinMarketing #LinkedInGrowth #TheOriginalsPodcast #MaverickPodcast
Hey there! If you’re new here, I’m Maverick, and I’m thrilled to have you join this journey of growth and success.
Let’s grow, grind, and glow together.
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