Michael MacLeod is a journalist and the founder of The Edinburgh Minute, a simple ad-free daily newsletter 📧
He shares in a recent interview…
It started as a hobby in 2023, with the aim of making it easier for readers to discover local news while supporting local publishers and journalists.
Now, thanks to generous readers and a ‘pay if you want’ model, the newsletters have become my job. This allowed me to start a second one covering my original hometown of London last year.
📈 Asked why local newsletters are so popular…
Newsletters remain popular because the rest of the internet is so toxic. Our inboxes are one of the last-remaining safe-ish spaces on the internet. Readers tell me that some news websites are so bad, they’d given up on trying to follow local news.
I’m bullish on the idea that every city/region can support a high-quality local newsletter 🔥
Other examples…
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