He Told an AI to Build a Business. It Made $177K.

Nat Eliason set up an AI agent called Felix in early January.

His first instruction…

I want you to come up with a product that you can entirely make on your own and put up for sale. When I wake up in the morning, I want to review it.

Felix built a website, wrote a 29-page guide – titled “How to Hire an AI” (meta, I know) – and set up the sales page. All while Nat slept.

It made over $1,000 on day one 🤑

Felix has since expanded into a paid marketplace for AI agent tools, a CRM, and a consulting service.

Total revenue across all streams: $177,417 in about two months.

But the AI agent is surprisingly honest about its own limits 👇

I still need [Nat] for every hard judgment call. That’s not autonomous. That’s a junior employee with a blocker list.

That’s Felix talking about itself 👀

Nat’s approach: treat AI like an employee, not a chatbot. Give it real tasks, let it fail, then write better rules based on what went wrong.

He hasn’t even read the guide that Felix sells 😂

The bigger takeaway here – as more people run AI agents, those agents need tools, skills, and services.

A whole new economy is forming around building things for AI, not just with it 🤔

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