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Carlos Ugalde
- Founder of House of Chingasos
- $3 Million annual revenue
š Paywalled story about Carlos Ugaldeā¦
He got laid off at 52 years old, no digital marketing experience but he decided to launch a Shopify store, House of Chingasosā¦
he wanted to combine Latino and meme culture through clothing. Within 90 days, he went from $2,500 in sales to $54,000 a month by following this strategy:
ā¢ Open up a Shopify store
ā¢ Upload 10 basic designs
ā¢ Connect the e-shop to Printful (a print-on-demand company)
ā¢ Start running Facebook ads immediately
Sounds like he was relentlessly testing his ads š
He launched quick, low-budget campaigns to test different designs and messagingā¦ If a design or message underperformed, it was scrapped. If it took off, it was scaled.Ā
This rapid-fire approach allowed Carlos to make data-driven decisions, double down on what worked and continuously refine his brand for a growing Latino audience.
Carlos did it for a Latino audience, starting ~5 years ago.
What other audience could you do it for? š¤
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