How I Turned $2 Into $14M/Year Digital Marketing Agency

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You might know Eric Siu as a co-host of the Marketing School podcast, where he and Neil Patel share daily digital marketing insights. He’s also the founder of Single Grain, a $1 million a month SMMA agency, and he explains how to start a marketing agency in this interview.

When Eric bought Single Grain in 2014 it was a struggling SEO agency. With a combination of an all-star team and state-of-the-art technology, Eric brought it back from the brink of failure. Now his digital marketing agency is among the top in the industry. He’ll share how he achieved this impressive transformation, and his advice for how to start a digital marketing agency with no experience.

Eric is also an avid gamer, and viewing life like a game is part of how he’s achieved success with his marketing agency. He explains this mindset in his book, Leveling Up, and he’ll share some key concepts for how to level up your life and business in this interview. Resilience is a big part of this. He’ll share how he recovers from setbacks with his digital agency and his advice for how to develop more resilience as an entrepreneur.

One surprising tip Eric has: offering free work can help you build a business. He’ll explain when and why this is a good idea and how to get SMMA clients using this approach. You’ll also learn about the missteps he’s taken in his entrepreneurial journey and the lessons he learned in the process that helped him keep leveling up his life.

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Timestamps:
00:00 – START
00:38 – How he started
01:26 – Buying the business
03:12 – Value of books
04:45 – Mistakes made
05:56 – Social media dos and don’ts
07:01 – What he’d change
07:45 – Key digital marketing strategies
11:10 – Resilience
12:28 – Best advertising websites
13:57 – Podcast
15:01 – Digital marketing myth
15:54 – Fan Blitz
16:59 – AI’s role in digital marketing
18:45 – Running the business
20:20 – Landing big clients
21:23 – Hiring employees
22:57 – Continuous growth
24:07 – Dealing with burnout
25:00 – Retaining employees
26:24 – Advice on starting an agency
27:11 – Role of self-belief
28:05 – Writing a book
29:06 – Best platforms to gain traffic
30:04 – Daily habits for success
31:32 – Platform to scale
33:03 – Outro