McDonald’s has taken down a Christmas ad that was allegedly entirely produced with artificial intelligence after the brand was slammed with an onslaught of backlash from unhappy customers. The 45-second advertisement from McDonald’s Netherlands was first posted on their YouTube channel on December 6th– and was removed just a few days later on December ninth following the outcry online.
In the video, AI-generated people are constantly experiencing strokes of bad luck, with chaotic family dinners, shopping woes, burnt cookies, failed Christmas tree decorating and so on. “McDonald’s unveiled what has to be the most god-awful ad I’ve seen this year,” one user wrote on X. The ad is set to a song to the tune of “It’s the Most Wonderful Time of the Year” — but the made-up lyrics are the song’s antidote, calling the holiday season “the most terrible time of the year.” The commercial ends by telling viewers to “hide out in McDonald’s until January’s here.”
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