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Clinton Benninghoff
- Whatnot Live Seller
- $2,000,000 in sales his first year
Clinton Benninghoff runs a golf shop in Midland, Texas, and preaches on the side. In late 2024 he opened the Whatnot app, hit “go live,” and started auctioning clubs.
He had zero followers. 65 people showed up anyway 👀
That’s the magic of Whatnot – the algorithm pushes your show to people who already want what you’re selling. No audience required.
He sold a putter for $300 that first day. A year later his channel had done $2 million in sales 🤯
Margins run 20–25% live vs ~38% in his shop, so that’s sales volume, not profit. The payoff is speed – stock that took a month to clear now moves in minutes.
His pastor instincts give him an edge – he calls out every buyer by name.
On why they keep coming back…
People aren’t going to stay because you offer the best price. They’re going to stay because they feel like they belong to a community every time they show up.
You don’t need golf gear. Pick a niche you know, grab cheap inventory off clearance racks or garage sales, and go live 🔥
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