State of Digital Marketing in 2026

Welcome back to another episode of Limitless with Ishan!

In this episode, I sit down with Amit Ahuja, SVP, Products, Customer Experience Orchestration, Adobe to talk about one of the most important shifts happening in marketing right now.

We cover how AI is changing digital marketing, which tasks are getting automated, and what skills you actually need to stay relevant. Amit also breaks down how Adobe is leading this shift and shares free resources to help you get started.

If you’re a digital marketer, a fresher trying to break in, or just someone who wants to future-proof their career, this podcast is for you.

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00:00 – Teaser
00:54 – Intro
01:01 – Meet Amit Ahuja
01:34 – AI & Marketing: The Big Shift
03:48 – Tasks AI Is Already Automating
05:37 – 3 Skills Every Marketer Needs Now
08:49 – How Adobe Is Leading the Change
11:05 – Adobe’s AI Tools Explained
14:06 – Why Adobe Summit Matters
16:19 – The Rise of Agentic AI in Marketing
19:43 – Free Resources to Get Started
20:40 – Conclusion

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