The PEE Framework for Agentic AI — Whiteboard Friday

Now, let’s actually take a deep dive into what actually is the flow of AI search.

When we have our content, our content gets fed into an AI understanding because AI is seeking to understand what our point is, because they are trying to make it extractable.

That gets fed into an AI answer because, ultimately, AI is trying to give the users a clear definition or clear points in what we are trying to communicate.

And because of that AI answer, it improves our brand visibility. We want to ensure that through being visible in AI search landscape, we are mentioned, we are cited, and we can be summarized. But how can we do that? There has to be an easier framework for us to follow and for us to understand.