The accelerating evolution of web & marketing technology offers unprecedented opportunities — along with major stress — for marketing and IT leaders alike. Marketing visionaries seek to exploit new opportunities presented by emerging technologies, and strive to focus on marketing innovation — rather than the broad proliferation of tools and suppliers in the technology marketplace.
Designed for marketers, IT planners, and tech-savvy business leaders, this webinar will help you quickly grasp the myriad of technologies available for multichannel digital marketing. We’ll help you understand what technologies will bring the most business value to your specific environment, as well as provide advice to help you avoid common pitfalls.
Specifically, we’ll examine:
• Marketing Automation
• Web Content Management
• Mobile Middleware
• Enterprise Video & Digital Asset Management
• Social Media Monitoring & Intelligence Tools
In this webinar, Theresa will share proven, test-based methodologies to evaluate and select vendors in a fast-moving technology landscape.
