This comprehensive guide outlines the core disciplines of digital marketing needed to grow a business by developing mutually beneficial relationships with prospects, leads, and customers. The strategy is built upon the foundational “Customer Value Journey,” which is an 8-step process designed to seamlessly intentionally move strangers into becoming buyers and eventually raving fans. To facilitate this journey, the guide provides actionable methods, metrics, and strategies across seven key marketing disciplines: content marketing, digital advertising, social media, email marketing, search marketing (SEO), data analytics, and conversion rate optimization (CRO)
