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Jocelyn and Coco
- Founders of Picnic ‘n Chill
📝 Tim Richard writes…
In the middle of the pandemic, Jocelyn Chin and Coco Chan started setting up luxury picnics for friends in the Bay Area.
They called it Picnic ‘n Chill.
People naturally shared their set ups on social media and their business exploded organically.
They got to the point where they were doing 60+ luxury picnics a month and bringing in around $15,000/month, just setting up tables, rugs, and charcuterie boards in local parks.
One of those businesses that could be replicated in many areas, low barrier to entry 😎
Tim again…
This is the kind of business people laugh at until they realize it’s doing $180K/year with pillows and Target plates.
It’s simple. It’s local. And it scales organically (with no ad budget) if you get the visuals right.
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