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Will AI replace digital marketers? Or will AI simply change what a digital marketer actually does?
There is a lot of panic around AI right now. With newer AI models becoming capable of research, analysis, content creation, landing pages, campaign setup and increasingly complex marketing tasks, it is reasonable to ask what happens to digital marketing jobs.
In this video, I break down how I see the future of digital marketing in an AI first world.
The biggest distinction is between thinking and doing. AI is becoming extremely good at execution, but strategy, direction, judgment, taste and accountability still require a marketer who understands the fundamentals.
I’ll also show you what I personally hand over to AI today across audience research, competitor research, creative strategy, landing pages, tracking, ad management and reporting.
More importantly, we’ll discuss which digital marketers are actually at risk and what you should start learning if you want to stay relevant.
⏱️ TIMESTAMPS
00:00 Will AI replace digital marketers?
01:22 Why there is so much confusion right now
01:42 Content creators are creating panic for views
02:07 AI and digital marketing are two different things
02:57 The split between thinking and doing
03:17 Strategy and direction stays human
04:03 Asking the right questions
04:52 How an experienced marketer approaches AI
05:51 Practical example of asking AI the right question
06:49 Judgment and taste stays human
07:49 Execution and production moves towards AI
08:52 Analysis and interpretation with AI
09:07 Practical example of AI analysing an ad account
10:05 Accountability stays human
10:55 What I hand over to AI today
11:16 Audience research
11:51 Competitor research
12:19 Creative strategy
12:32 Landing pages and CRO
13:33 Tracking and ad setup
15:23 Ad management and optimisation
15:49 Reporting and analysis
17:00 Which digital marketers are actually at risk?
17:23 Marketers dependent on orthodox tools
17:57 Marketers doing everything manually
18:20 Do you need paid AI subscriptions?
18:59 The rise of AI native marketers
20:34 The questions asked by clients and managers are changing
21:47 Those who fail to adapt will lose
22:24 Learn practical AI use cases in marketing
26:48 Post your questions in the comments
If you are learning digital marketing today, do not stop learning the fundamentals because AI exists. Learn the fundamentals and simultaneously learn how to use AI to execute faster, analyse better and produce more.
The future is not AI versus marketers. It is increasingly becoming marketers who use AI versus marketers who do not.
#digitalmarketing #aimarketing #artificialintelligence
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