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Rachel and Dalton
- Community Board Ads
Rachel Smith and her husband Dalton give restaurants a free specials board, the kind that sits by the host stand 👀
The top is for the day’s specials, and the bottom holds six ads they sell to local insurance agents, realtors, painters and HVAC companies for $600 a year each.
Each board costs them about $400 with the stand, so a full one leaves roughly $3,200 profit in the first year.
Nothing gets printed until all six spots are sold.
The restaurant owner is where the advertisers come from, Rachel explains…
[We ask them:] Who does your insurance? Who’s your attorney? Last time your HVAC went out, who did you call?
We typically leave with 12 to 20 names and then we just go call them. We can usually close six out of those.
Boards brought in about $50K in their first 6 months 🤑
The boards are also their way in to their other business, building websites and running Google review systems for those same advertisers.
Between 20 and 30 of the 63 businesses on their boards have since paid for that too.
Across both, they bring in $10K–$15K a month.
Offer one busy local restaurant a free specials board, and sell all six spots before you print it 😎
Btw, if Rachel and Dalton sound familiar, that’s because we featured them before…
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