What is Paid Media, Owned Media and Earned Media? | Explained!

In this video, we will learn about the different strategies of marketing and How different media strategies can help us in getting maximum conversions and we can generate maximum leads in least amount of money.

So, for the best results of marketing, you may need to learn these terms. In the following lines, we will provide you with an understanding of these terms so that you can choose the best approach for marketing.

Topics we will cover in this video :-
What is Paid Media?
It is the type of marketing in which you pay to run the ads of your brand or business on any third-party site. It is the direct media for which you pay to promote your content to get more customers or to get the brand exposure.
Paid media includes TV, magazine and display ads, paid search ad sponsorships, all of which allow marketers to show their ad or brand for a fee. Paid media gives a direct window to increase leads, website traffic, and sales because it guarantees the landing on the User’s feed.
In the case of digital advertising, paid media is very cost-effective and even enhances the target user.

What is Owned Media?
Owned media consists of the marketing of your business on the channels you own. This includes a company or a brand brochure, web site, blog, Facebook page, or a Twitter account.
The owned media mainly depends on the content you distribute on your channels. The more content you have, the more chances will increase to get better brand awareness in owned media. Even, promoting its content on social media can give you a wider audience.
If you want to create an excellent digital identity for your business, then you need to work on content marketing, and you need to continuously work on your blog or social media pages to extend your brand presence in the digital sphere. If you need to expand your owned media channels, then you need to invest your time and energy, and you should plan each and every phase to get good organic search numbers.

What is Earned Media?
Earned media are streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand via word of mouth, buzz, or viral marketing methods. The emergence of earned media has allowed some companies to reduce paid media expenditures.
One of the most effective driving forces of earned media is usually a combination of organic searches i.e Search Engine Rankings and content distributed by the brand or the business. Whether it is the blog, social media page, youtube video, or your website it is the worthwhile content that gets attention to receive the earned media value.

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