How marketing can benefit from agile methodologies?
Scott has been writing the Chief Marketing Technologist blog, chiefmartec.com, since 2008. The site covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, management, and culture. The blog has developed an audience of over 40,000 readers and the site’s annual marketing technology supergraphic has been widely shared throughout the industry. Scott was the main key note speaker in Marketing Tech Summit 2017 by Avaus in Stockholm. Summit gathered together more than 150 marketing and technology peers and pioneers.
