In this episode of The Dept. Omar breaks down what people are actually buying online and why most creators and entrepreneurs are stuck trying to sell the wrong thing. Joined by ART.MP4 and Brandon Flakes, the conversation unpacks the real drivers behind high-converting offers, from speed and transformation to identity, proximity, and community. Omar introduces a powerful framework that explains why courses, communities, and products don’t sell on their own and how to reposition what you offer so it actually resonates and makes money. If you’re trying to monetize your knowledge, build better offers, or finally understand why some businesses scale while others stall, this episode will completely change how you think about selling online.
