AI marketing Masterclass: From beginner to expert in 60 minutes

I sit down with James Dickerson, a growth marketer, Claude Code power user, and the mind behind The Boring Marketer, to watch him build an entire marketing system live from the terminal. James walks me through his full workflow: deep research with the Perplexity MCP, positioning angle discovery, direct response copywriting, landing page creation, lead magnet design, ad creative generation with Remotion, and traffic strategy — all inside Claude Code using stacked skills and MCPs. By the end, we have a conversion-ready funnel for a fictional AI marketing agency serving boring local businesses, and James shares the free playbook he created from a two-hour recorded session so listeners can replicate the process themselves.

Timestamps
00:00 – Intro and Camera Setup Chat
02:57 – Episode Preview: Building a Vibe Marketing System
06:33 – Perplexity MCP for Market Research
08:13 – Live Demo: Researching an AI Marketing Agency Niche
09:48 – Positioning Angles Skill
11:34 – Direct Response Copywriting Skill
15:43 – Playwright MCP for Competitive Intelligence
17:37 – Keeping Your MCP Stack Simple (Perplexity, Firecrawl, Playwright)
20:59 – Anthropic’s Front End Design Skill
25:51 – Remotion: Creating Video Ads from the Terminal
28:47 – Landing Page Review: “Boring Money” Agency
30:43 – Orchestrator Skill: Deciding What to Do Next
34:10 – Lead Magnet Skill
34:10 – Are Skills Underrated
39:08 – Claude Code Costs: $200/Month Max Subscription
42:03 – Live Lead Magnet Review
43:28 – Keyword Research and Traffic Strategy Skills
45:23 – The Evolution of Vibe Marketing
47:11 – Remotion Setup and Ad Creation Demo
54:47 – Final Ad and SEO Page Review
57:25 – Final Thoughts

Links Mentioned:
Vibe Marketing Playbook:
Vibe Marketing Skills:

Key Points

* Spending an hour on upfront research with the Perplexity MCP produces dramatically better marketing outputs than jumping straight into prompting.
* Skills are instruction manuals for your AI agent — the expert perspective you build into them (the last 10–20%) is what separates great output from generic AI slop.
* You can build a complete marketing funnel — landing page, lead magnet, ad creative, SEO content, and traffic strategy — in a single Claude Code session.
* Remotion lets you create programmatic video ads directly from the terminal at zero cost, in multiple formats, with custom branding.
* An orchestrator skill can guide you through what to do next, removing the “I have a landing page, now what?” paralysis.
* The same Claude Code environment where you build products can also ship your entire marketing system — research, copy, design, and deployment in one place.

Numbered Section Summaries

1. **The Research-First Foundation** James opens with his core philosophy: most people jump into AI tools and start prompting immediately, which is where AI slop comes from. I watch him demonstrate how he spends a full hour doing deep market research with the Perplexity MCP — analyzing competitors, finding gaps, and building rich context documents before ever creating a marketing asset. This context loading step is the foundation everything else builds on.

2. **Live Build: AI Marketing Agency Funnel** We go hands-on with a fictional use case — launching an AI marketing agency targeting boring local businesses doing $2–10M in revenue. James uses the positioning angles skill to surface five distinct angles, then spins up a task-based agent (prompted to think like me) to pick the strongest one. The winner: “Boring Money,” an anti-agency positioning that resonates deeply with overlooked trade businesses.

3. **Traffic Strategy and the Full System** The session closes with James invoking keyword research and DTC ad skills to build a traffic plan. Claude Code identifies underserved local markets, generates SEO content pages for the website, and produces a paid ad strategy — all informed by the positioning, brand voice, and competitive intelligence gathered earlier. The full marketing system — research, positioning, landing page, lead magnet, ad creative, SEO content, and traffic strategy — is built in roughly one hour from the terminal.

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