Austin is not a developer.
He’s a marketer. And for 10 months, he was the only person running paid ads, email marketing, app store optimization, and SEO at Anthropic – the $380B company behind the AI tool Claude.
💬 He confirmed it himself…
when this was written i was the only person on growth marketing. i was a one person team for nearly 10 months.
How? He built a system where AI does most of the heavy lifting 🤖
- He exports all his ad performance data into a spreadsheet
- Feeds it to an AI tool, which spots the underperforming ads
- The AI then generates hundreds of new headlines and descriptions, each tailored to specific character limits
But he still needed the actual images and banners. So he built a plugin (with help from AI, most likely) for his design tool that automatically swaps new copy into ad templates.
Result: 100 ready-to-publish ad variations in half a second. What used to take 2 hours now takes 15 minutes 🤯
He also set up a way to ask his AI questions about live campaign data – things like “which ads had the best conversion rate this week?” or “where am I wasting money?” – without ever opening an ads dashboard.
The best part: the system remembers what worked and what didn’t. So every new batch of ads builds on everything that came before. It gets smarter each cycle.
One person. Doing all of it.
If you’ve got marketing chops, this is a glimpse of what’s now possible. You could offer this kind of AI-powered ad management as a service – one person delivering the output of an entire team 🔥
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