In this recorded session, award-winning educator Dr. Brian A. Vander Schee (Indiana University – Kelley School of Business) explores how educators can equip students with the digital marketing skills most in demand today — and the strategic thinking that AI can’t replace.
Learn how to bridge the gap between classroom theory and career-ready practice using simulations, hands-on tools, and real-world teaching strategies.
Topics include:
– Teaching digital skills employers actually want
– Using simulations to build critical thinking and marketing strategy
– Preparing students for a job market transformed by AI
– Practical examples from a nationally recognized marketing educator
